According to Experian Hitwise report, the following are the top 6 most visited social media sites in the US (which doesn’t include visits from smartphones/tablets)

• 1. Facebook: 7 billion
• 2. Twitter: 182 million
• 3. Pinterest: 104 million
• 4. LinkedIn: 86 million
• 5. Tagged: 72 million
• 6. Google+: 61 million

Pinterest boasted 104 million total visits in March, and is now the third most popular social media platform behind Twitter and Facebook in the US. From an article in Forbes, women are responsible for the success based on the fact that 97% of the Pinterest users are women! Forbes found out 4 reasons that Pinterest is more superior than Facebook when targeting, esp women. First, its simple and delightful with the visuals/pictures than words (like reading a magazine with pictures and videos!). Second, its easy for brands and marketers to follow groups and understand consumers’ interests with a more open setting/interface. Third, its more chill-out and enjoyable without constant updates of news feeds (status, photos…). Lastly, brands can try different ways to advertise or promote by holding creative campaigns through pinboards function and sharing with followers.

So if your brand is targeting at women and young generation who like to share their interests and lives, you should start browsing Pinterest and get connected with your potential customers!