Last friday, we had a feedback section reflecting on what we have learned or felt about this creative economy course and followed by a film premier showing video adverts of all of our businesses.
In the one hour feedback section, each of us had to speak for 90s and say what they have gained from this design thinking/business module. Most shared the importance of acceptance/adaptiveness when they have to work in groups with new people with different backgrounds and over half of the class said they were more encouraged and active in using different social media (including me).
Out of the ten groups in the film premier shown,I think the one from ‘words images & dates’ is the most professional. First, because the music is original (custom made) to the advert and it flows really well with the situations and people in it, soft and emotional. Second, the camera ‘shooting/clicking’ sound shows that its products is about images and the good quality of their calendar images. Third, without using a narrative voice, I easily understood what they are selling, which is great. However, there is one thing could have been improved. They should have added their business pages/websites or details on how the audience can find more information and buy at the end, before the casting slide.
http://www.youtube.com/watch?v=rC8mDDw8VSA (Words images& dates)
The second link that I post here below is the advert of our product: Ukreate phonecase/card case. The music in the advert conveys the message of young and fun, animations and graphics were drawn and selected to suit the usage imagery and shows the physical attributes: multifunctional and customization fo our product. We have no narrative voice but the feedback we have got was we have go too many words going around and they lost abit of the focus on our products. And we have the same problem as the one mentioned above, we forgot to put our facebook business page or where the audience could find us! We had our brand name in it but no contact details!
http://www.youtube.com/watch?v=5laKzgRlAec (Ukreate)
Ultimately, the role of advertising is to create the brand awareness and sell!
Insights: marketing and advertising 